If you are a business owner and you are missing out on a large section of your target audience, there is every tendency that you have not incorporated live or multi-streaming to engage your followers.

The number of followers you can leverage with live streaming is impressive and we recommend that you incorporate this medium into your marketing strategy if you haven't done that already as it will certainly improve your followers.

How to Make Streaming Videos That are Engaging and Interactive

Live streaming if done properly with the right contents can help you attract more viewers within the shortest period.

To make your streaming videos engaging, you have to first understand your audience, their possible questions, and issues they might be facing.

When you are able to understand these things about your target audience, you will be able to find contents that are designed to resolve those issues as well as inquiries.

At Livepush, there are essential points we always remember to ensure that we provide the best streaming services for our customers. Carefully follow these points:

Customers Issues Comes First

We ensure that we always engage our audience before we go live by asking them questions. Most times, we ask them what they will like us to address as it can guide us while streaming. Also, it ensures that we are answering our customer's questions that may have been challenging to them.

Have your Plans in Place

Your ability to prepare well will boost your confidence level at any given time.You must be prepared enough to ensure that you feel comfortable. When you prepare well, it will help you to feel more comfortable and be prepared enough to show your real-self and improvise if the need arises.

Most people prefer live videos because it isn't staged and isn't perfectly optimized or edited. Live stream produces a raw look at your company and brand. Hence, we expect that you're flexible while live-streaming.

Be Responsive to Your Audience

Take time to ensure that your followers sincerely feel connected to your brand. One of the best ways to achieve this is to allow your customers to drive the discussions while streaming. Always be responsive to their comments as well as feedback as it gives them a positive impression of your brand.

Remember Your Goals

The ultimate goal of live streaming isn't to advertise your products or services alone, it is also about building valuable relationships that will last.

Pay close attention to the value you are adding to your viewers and seek to maximize it while you are having an engaging session with them.

Tips and Tools you can Integrate into Live-streaming to Optimize the level of Engagement with your Viewers.

With the rate at which technology has continued to grow, there are more than enough tips as well as tools that help you optimize your viewers level of engagement while live-streaming.

However, that can only be possible when you subscribe to live streaming sites that can meet your needs and suit your business.

To help you out, we have compiled some of the best live streaming tools that are useful and easy to access.

Livepush

Livestream as we earlier mentioned is a great way to market your products or services to a large number of viewers. However, some of you would prefer to live stream simultaneously on so many platforms at a time. This is possible with the Livepush site.

It is a multi-streaming site that does almost everything to help you stay online and reach out to a larger number of viewers on so many platforms.

Livepush allows you to simultaneously stream to over 30 sites or social media platforms without any complications.

Even more, the site allows you to schedule your live videos (whether scheduled or pre-recorded) and enjoy real-time analytics.

Also, livepush helps you to engage your viewers through discussions to resolve customers inquiries or questions.

The site offers a free regular plan that allows users to use the site to see how good it functions for 7 days. The most interesting part of this multi-streaming site is that it offers paid plans that are at a very low price starting from $8 per month.

It comes with interesting features like streaming to multiple sites inclusive of Facebook groups and pages, Twitch, and publishing to a custom RTMP server.

One of the factors that intrigues is about Livepush is that you can set up and begin to stream with ease.  With Livepush, you can easily stream to all your selected platforms without any hassle.

Also, you do not need to worry about a third-party as the site connects to your webcam and microphone simultaneously.

The site is compatible with content creators, gamers, media broadcasters, and so on. Also, you can upload videos with up to 4k resolution seamlessly.

You can also decide to live stream webinars, promo, sales, behind the scenes, and so on to give a bigger picture of your company and how it operates.

Livepush makes responding to chats a lot easier as it helps you to compile the chats you've received from various platforms into one place for you to read and reply to them appropriately.

In terms of navigation, you would arrive at your dashboard where you're prompted to add channels once you've successfully gotten an account. From there, you can choose your desired platforms and connect to your account in just a few clicks.

When you have synced all your accounts, then you will be provided with the option to go live in your dashboard. And connecting all your accounts to broadcast live to your viewers just takes a few minutes.

Another great feature that Livepush offers is the schedule event feature that allows you to schedule an event so that you can notify your viewers before you go live. By doing so, it gives you the chance to ensure that your viewers are online when you go live so they don't miss out on your broadcasts.

Even more, Livepush is useful for scheduling pre-recorded videos, thus allowing you to plan your posts instead of logging in every day.

The best benefit of using Livepush is that you'll have all your analytics in one place. As a result, you do not have to go through either Facebook, Twitch, or other platforms to understand how your streams are performing as it will give all the in-depth insights you'll need.

Conclusion

Live streaming is an amazing technology that helps business owners engage their targeted audiences and also boost their marketing.

We recommend that you make the most use of this medium as it will help you to expand your brands profile.

Thanks to products like  livepush, getting started with live streaming has become a lot easier and you have multiple ways to engage a large audience.

To make the most use of livepush, you have to be focused on growing your followers and this requires good social marketing.

It can be difficult to research livestreaming platforms as there are so many factors to put into consideration while searching for the best livestreaming platform for your business.

Also, we are aware that business owners try to weigh up their options on whether subscribing to a livestreaming site is worth it and if it's the best solution to marketing their products or services.

Even more, they still look out for livestreaming services that are relatively cheap, have exciting features, and can ultimately grow their followers.

For this reason, we will guide and proffer the best solution for your livestreaming needs.

What to Look Out for Before Choosing a Livestreaming Platform

For businesses that make use of video for internal business communications such as all-hands, training, or live town halls, it is vital to choose a video platform that can keep your content as well as user's data secure.

If you want to leverage videos as the most effective marketing tool for your business, you'll want to make sure that you are delivering content the way you want it and within your company's brand experience.

However, there are vital features that determine what you stream as well as the audience that will be always available to watch your on-demand events. These features include privacy, security, embedded restrictions, authorization, and customization.

For instance, if a company wants to brand their content, they will need to white label web players, embed videos on their landing page, and so on. Every company's needs may vary, but however the case might be, vital factors like authentication, pricing, authorization, and customization should not be ignored.

Below is a list of the most popular live-streaming platforms to look out for in the market. They are well branded, have the white label, and are good agnostic video platforms.

1. Vimeo

The Vimeo livestreaming platform has multiple features that help business owners get what they need with videos, no matter the kind of strategy or infrastructure they have.

The site was launched in 2019, and it offers exclusive features such as security to meet the needs of medium as well as large-scale businesses.

Vimeo now has up to 90 million members and still counting as the site has useful features like customized embedding as well a branded player that most businesses need to grow.

Some of the features that make this site perfect for modern and large-scale businesses include user-level analytics, live production services, single sign-on authentication, dedicated support and account management, and so on.

Vimeo also offers advanced functionalities such as multiple-streaming, security and gating, monetization, and so much more.

The site has unlimited livestreaming subscription plans to enable business owners to livestream without difficulties of any sort.

2. Livepush

The livepush livestreaming site is arguably the best multi-streaming site as it offers the best value for its money. It gives you a 7 days trial to get a first-hand user experience of the site. Afterward, you can opt to subscribe to the site for as low as $8.00 for a regular plan. Isn't this too good to be true? You can also try out other subscription plans that you might prefer.

Livepush is a new multistreaming service that primarily offers multi-stream and pre-recorded line dashboards to livestream to multiple destinations simultaneously. You can livestream to Facebook, Youtube, Twitch, Dlive and other 30+ platforms, all at the sametime.

Also, sending the livestream to the site is easy. All you need to have is an encoder (either software or hardware). However, we recommend the OBS software to you as it is the most perfect and free streaming tool amongst others like Xwit, Wirecast, Vmix, and so on.

Livepush offers you dedicated support all round the clock as well as security and protection when using their production services.

3. IBM Cloud Video

The IBM Cloud Video which used to be called Ustream is another popular livestreaming site and video solution site that has so many features as well as subscriptions, ranging from silver to platinum subscriptions.

However, the subscriptions are relatively expensive with a range starting from $99 to $999 per month. These subscriptions are based on the hours viewers or the time viewers spend watching your content. If in any case, you exceed the allotted number of viewers per hour, you'd attract additional fees.

This means you'd always pay additional fees if your live event runs longer than expected or becomes more popular than expected.

Nonetheless, the site offers password protection and keeps sensitive contents secure. However, the site does not offer hands-on or in-person training for your team. Hence, you'd need to know how to use it on your own or you'll need to employ experts to help you.

4. Brightcove

Brightcove is a Boston-based video platform that has continued to stake in a claim since it was launched in 2018.

The site tackles three core areas for its business strategy namely: marketing, monetization, and enterprise communication. Similar to the Vimeo livestreaming platform, it comes with features such as livestreaming, domain restriction, SSO, and branded video galleries.

However, if your company is new to livestreaming and wants hands-on production support whether in encoders or setting up a multi-cam event, you may have to hire experts or attempt it on your own.

Social Media Platforms vs Livestreaming

Over the past few years, popular social media platforms such as Facebook, Instagram Live, Youtube, LinkedIn Live, and so on have provided livestreaming for businesses and professionals to reach out to their networks and engage them in so many ways.

These livestreaming platforms are great if you desire to advertise your new business.  Even more, they are free and do on need any subscription, but are not viable solutions for long-term projects especially if you desire to grow your followers.

One may wonder why since it's an easy and direct way to Livestream. Well, the reason is that none of these platforms offers onboarding or customer support. That means your team is left on their to resolve any problem they might encounter while streaming.

Also, you can only livestream using a platform-to-platform basis. This means you will require two cameras if you want to stream to two different social media platforms at the same time. This can be tiring, as it creates twice as much work for you or even more.

Finally, using any social media platform to advertise can be annoying as pre-roll ads resurface on these social media platforms, thereby disrupting the audience while livestreaming your content.

Conclusion

Considering all these factors, we recommend that the best way to livestream as a business owner to improve your brand and also grow your followers is to opt for an online streaming site that can multi-stream and pre-record videos like the Livepush site amongst others mentioned earlier.

Livepush can help you with the following:

• Advanced video analytics will help your team to understand their audience better.
• Good technical support team.
• Dedicated account management.
• Professional experts who'll make your livestreaming sessions seamless.

Streaming content online is not a new concept as several industries have incorporated it to boost their brands and businesses. As a result, popular brands like Nestle, Doritos, and so many others are using it to make lots of conversations.

Livestreaming has made marketing easier and faster. Business owners can share live video broadcasts that will help them to connect with their potential customers and community in a completely new way. Also, livestreaming makes your brand more accessible, real, and more relatable.

Here are some of the benefits you can get from using livestreaming to improve your brand:

You can Increase the Size of your Audience

One of the interesting facts about livestreaming is that you can increase the size of your audience simply by creating valuable content online to engage your viewers. If you're able to get a large audience, there is every likelihood that you will end up converting these viewers into paid customers in the long run.

One will say yes, this statement is true and obvious but most times, people tend to overlook the obvious and essential things as they feel it's common.

Better Brand Exposure

Branding is not limited to just showing your brand to potential customers alone. It entails that you educate people about your company and what your brand has to offer in an attempt to gain opportunities that can be rewarding to your company.

Livestreaming makes this through meaningful and memorable interactions with customers.

By livestreaming, it creates a platform for immediate audience interaction even from the comfort of their homes.

Also, livestreaming is an exciting way to build a brand community as you can do interesting seminars and discussions with your customers.

Richer Content

Branding is only efficient with improved or richer content especially when compared to your previous contents. For this reason, it is ideal that you update your viewers with improved contents all the time.

Some business owners think that having a good logo and few high-quality articles is good enough for branding. This is false as people want to see a lot more from you and this is where livestreaming can be helpful.

Livestreaming provides richer content that is informative, and highly-desirable that people find engaging and fun to peruse.

A Sense of Urgency

Livestreaming helps you to urge customers to check a product or service with a limited-time-offer. By doing so, customers are compelled to meet up with the time limit especially if it is a discounted fee and in turn, converted into paid customers.

People prefer to go for a nice product or service with a time limit over a product that is available all the time. They feel it's better to go for a product or service while the stock still lasts and later go for the product or service that's always available.

Hence, we recommend that you put some sense of urgency on your product or service to attract more conversion to your brand.

Multiple Tools you can Use

There are so many applications as well as tools that you can use to showcase your brand while you livestream.

A popular tool like the real-time broadcast can help you to build an interested audience as well as new subscribers.

In a nut shell, when you utilize multiple tools while live-streaming, you will be able to host your videos seamlessly and effectively.

No Restrictions

Unlike other methods of interaction, live-streaming allows you to engage your users for as long as you want. However, if you desire to have any restrictions, it is your choice to impose them on your users especially if it will improve their streaming experience as well as get many conversations through marketing.

Enhances Interaction with your Customers

Live-streaming is not great just because it allows you to reach your prospective customers. Rather, it helps you to interact with them and engage them as often as possible. It makes your interaction with your viewers fun, seamless, and generates you with lots of lead ways.

The Livepush streaming site provides you with two types of streaming dashboards (the  multi-stream and pre-recorded live dashboards).

They are designed to enhance your Streaming experience as well as interaction with your customers by connecting with them through behind the scene videos, discussions, and FAQS sessions.

Conclusion

We recommend live-streaming to you if you are on the lookout for a great marketing mechanic that will assist you and help you focus on branding your company to attract more customers as well as conversions to your company.

However, the success of your branding depends on the efforts you make to see that your brand becomes a popular brand across the globe.

One of the vital factors aside from a good multi-streaming site is the time you invest into live-streaming to get the best overall results for your company.

One thing is certain, proper branding provides you with so many opportunities that are difficult to come by without live-streaming.

For this reason, we advise that you further brand your company using the livepush multi-streaming site as it can help you connect with your customers on multiple sites at once, which will in turn pay good dividends in the long run for you.

The world of marketing has continued to evolve, and this has left marketers always on their toes seeking new concepts to reach out to their customers and also spread brand awareness. One of the major concepts that continue to gain traction in content marketing is livestreaming.

Marketing companies have been able to utilize livestreaming platforms and have found success in growing their brands and business. However, not every streaming site will work for your business no matter how the popularity of the site.

Hence, make sure you do a background check of the streaming platforms in the market before choosing a site that will enable you to grow your business or brand.

Livestreaming is Growing Fast

As a business owner, we advise that you pay close attention to live-streaming and even integrate it into your marketing strategies as it has a large user base and it continues to gain more popularity.

With the right livestreaming strategies, you can make thousands of new customers or more with just a click of a button. In a nutshell, live marketing is a news outlet that helps you drive more traffic to your business.

Good livestreaming platforms such as Livpush provides users with an overall good customer service experience.

Some of it's exciting features that will help to drive more revenue to your business include multi-streaming, seamless live chat with customers, and so many others.

The live-streaming market has grown drastically. In 2016, it was already more than a $30 billion industry and it's projected to become more than a $70 billion industry this year in 2021. This stat indicates that livestreaming will continue to thrive and will not slow down any time soon.

Livepush offers its customers various ways to improve their streaming experiences ranging from  how to multi stream using a webcam device to how to create new multi stream amongst others.

Currently, our site is available in almost every part of the world and our ultimate desire is that your business incorporate strategies that will enable them to attract more customers as well as conversions.

So many social media platforms have integrated livestreaming as a strategy to reach more people and make them customers.

Notably, research showed that 63% of people between the ages of 18 to 34 are always creating and using their live-stream videos. For this reason, we desire to help you grow your viewers and customers to a great deal with the right tools.

Also, even older people between the ages of 35 to 54 are creating live-streaming videos to engage their viewers. No wonder, there's an immense increase in livestreaming in the past few years as a lot of people watch video-based content more than ever before using their various devices.

The Significance of Livestreaming

To have a bigger picture of the importance of livestreaming to your business, there is a need to know why people live-stream in the first place. There is a need for you to understand why people are always turning to livestreams at an alarming rate.

The truth is, people, stream live content for the same reasons they love to watch TV. It keeps them informed on the latest happenings and events. It keeps them connected to favorite companies and keeps them excited about the company's fresh content.

With typical TV subscriptions on the decline, it makes absolute sense that the new way to consume content is by livestreaming. Livestreaming offers you several platforms that surpass TV and static videos. You can also easily get excited with the new content that is generated on a livestream.

Additionally, livestreaming is great for business owners as it allows you to multi stream and engage your users at the same time.

It becomes even better when your viewers enjoy your contents. They'll always search for you on search engines as they find your contents fun and engaging.

Another way that viewers can use to search for their favorite content creators is through social media. These content creators can be engaged through the use of emails or notifying friends about them through texting.

Livestreaming enables you to get your brand out there to engage your customers and at the same time increase, the popularity of your brand as users share with their friends. Hence, livestreaming aids in content promotion as well as content consumption.

Platforms to Look Out for to Livestream

Now that we've established the importance of livestreaming, we are sure that so many business owners are interested in using the livestream for their company. And this is because you now understand the potential impact livestreaming can have on your brand's growth.

However, what platform does a business owner use, as there are so many ways to live-stream content? Before one decides that, you have to put some factors into consideration especially if you're a start-up company.

Factors like your budget, platforms that give you value for your money, platforms with the best returns, and so on. Also, you can livestream using social media or websites like YouTube.

Research has shown that Facebook Live is the most-watch livestream platform on social media due to its large user base. However, Facebook Live is single channeled even though it is free.

We recommend that you livestream using your social media platform with a great number of followers. But if you do not have any of such, we recommend that you go for cheap livestreaming sites that are customer-centric, seamless, mobile-friendly, and easy-to-navigate like Livepush.

Livepush streaming service is a multi-streaming service that is customer-eccentric and is easy to use.

The site is mobile friendly and compatible on all devices to provide an enjoyable streaming experience to any user.

Conclusion

Just as technology continues to evolve with changes, so do marketing tactics fade over time. For this reason, there is a need to constantly integrate the trending forms of reaching out to customers and building your brand. Hence, we advise you to pay close attention to live-streaming.

Livestreaming is beneficial and easily accessible to anyone, which is why it is the best form of marketing right now.

The growth of the live-streaming industry is unprecedented and no business owner will want to be left out as it may end up affecting the potential growth of your business or brand. Luckily, livestreaming is not difficult to implement and can be integrated into your business immediately.

Therefore, find a livestreaming platform that works best for you and integrate it into your business cause you would not like to miss the benefits of live-streaming on your business. It can be via social media or websites as we mentioned earlier.

However we recommend that you leverage multi-streaming sites like Livepush.

Such a site will help you to make your contents available on different social media platforms at the same time, thereby capturing a larger user base when compared to single streaming channels.

Video streaming has continued to thrive and increased its popularity since its inception and is expected to account for internet traffic of up to 82% by 2022.

With the growing innovation of new technologies such as  mobile device penetration and increased bandwidth, there is a greater likelihood that livestreaming will continue to develop even faster.

Livestreaming has helped so many business owners to grow their business with a lot of customers as well as conversions. However, the question now is for how long can livestreaming remain on this success trajectory?

For this reason, the livestreaming competition market is getting immense and viewers can choose from a huge number of services, but these services have to remain valuable to keep their audience.

Livestreaming gained its breakthrough during the lockdown as so many families around the world had to entertain themselves while staying at home due to isolation.

As a result, this spurs them to search for possible ways of being entertained, thereby skyrocketing livestreaming services. It is expected that in the nearest future, the digital video time spent by an adult in the US will be about 108 minutes.

The Key Trends in the Streaming World

There are so many online streaming sites as well as applications like Roku that have made livestreaming enjoyable to viewers.

According to a research, the OTT streaming market has continued to rise globally from the sum of $104 billion in 2019 to $161.37 billion in 2020. As a result, it has provided a CAGR of 55%.

Below are key trends to look for in the livestreaming industry in 2021 and beyond:

1. Ultra-High Definition (4K) TVs

This is one of the highest levels of high-definition video quality currently available in the market. It is the latest and most appealing form of livestreaming available for viewers. For this reason, so many livestreaming sites have integrated the premium 4K content into their services, to offer the best watching experience to their customers.

This is designed to cater for individuals who prefer HD movies, however, it does not affect the availability of normal movies as other viewers prefer to watch them conserve data for future purposes. Hence, you can decide to watch movies on any video quality of your choice on our platform.

2. Illegal Content

Illegal content has begun to shape the livestreaming industry. The growth of the OTT market is being disrupted as piracy and illegal streaming is on the rise. As recorded in 2019, the sale of video content cost the industry $9 billion, and analysts have predicted that this could hit up to $13 billion in 2024.

The best streaming sites do not have any room for illegal content or piracy as they desire to stand as a unique brand that offers the best and affordable livestreaming experience to our viewers.

3. Livestreaming and Scheduling

The pandemic is a blessing in disguise for the livestreaming and scheduling industry. Before now, livestreaming was popular but was not thriving as it is now due to the isolation period that took place during the pandemic.

A lot of people now make use of live-streaming to learn, work virtually, and be entertained using this medium and it is believed that there will be even more transformation in the coming years.

4. The CTV or OTT Environment is Gaining more Popularity.

Most social media influencers and companies want to move beyond the normal Youtube and TikTok sites. For this reason, it is expected that the CTV or OTT environment will become dominant in ad tech with the highest market rates this year and beyond.

No wonder most companies have begun to adopt and integrate advertising and publishing their businesses via livestreaming.

5. OTT/CTV Forecasts for Advertisers and Publishers

Based on research conducted by eMarketer, the budget spent on ads to video stream was  31% as of 2020, and sites like Hulu experienced a rise of 23% in the same year. For this reason, OTT/CTV is perfect for both advertisers and publishers.

At the same time, we make emphasis on the significance of symbiosis where possible. We believe there is balance in having viewers stream large streaming platforms such as Youtube and Tiktok and at the same time go for growing platforms like ours that seek to improve daily.

We desire to gain more audience and provide our subscribers with a seamless livestreaming experience. We are not keen on competition but we continue to improve to give our viewers an enjoyable streaming experience.

Recent adverts tend towards a personalized approach over the previous one size fits all commercials. Now, ads are transparent and personalized to gain more ROAS for both channel or business owners as we as advertisers.

People often face challenges on ad optimization that does not necessarily include the usual issue of choosing a payment model or setting a budget.

Rather it involves the difficulty of choosing where to invest the money and how much percentage made from these paid campaigns. Therefore, we advise that you prioritized analytical and attribution software development.

Another popular question business owners ask is what ad formats will prevail? A positive response to this is that there are now few ads episodes than before that are non-disruptive such as the "pause ads" that are usually tested.

Livestreaming is becoming more engaging and interactive since the introduction of augmented and virtual reality elements. It is believed that in the nearest future viewers can request more information about a particular product or service and even purchase it without switching devices.

Conclusion

Presently, consumers across the globe prefer live video services over the traditional TVs which are in use up to this day. Based on research, the number of cord-cutters is on the rise worldwide, especially in this pandemic era.

We advise that you patronize us and explore the advertising possibilities of the ongoing isolate-to-survive world to grow your business.

You can decide to adopt personalized approaches to consider innovative ad formats as well as attribution software.

Live-push is here to serve you, and entertain you in this brave new world. We want your product or service to have conversions and we also want to gain more audience and improve through serving you.

The internet has changed the way businesses, consumers, and people, in general, do things. A great percentage of people the world over are now active users of the internet. As a result, video streaming has become the new buzz term in this world of the internet. With the continuing explosion of the need for online videos, services such as Netflix, Hulu and YouTube are growing in popularity by the day.

Many people are crushing on video streaming as they find it more convenient. This has seen the growth of the video streaming industry. Video streaming is being used in entertainment, business, education, and other sectors. It is a fact that video streaming contributes a significant percentage of traffic on the internet. In this article, we explore the video streaming service.

What is Video Streaming?

If you've ever watched a movie on Netflix, YouTube, or any other streaming platform, that was possible because of video streaming. Video streaming in technical terms can be defined as the continuous transmission of video files from a server to a client.

Video streaming enables you to watch a video before the entire video file is downloaded. With video streaming, you can watch videos over the internet without saving the video to your device first. It's true that consumers greatly love online videos. This is because they are pretty convenient and at times cheaper. More so, they are a great alternative to services like cable and satellite.

Video Streaming Versus and Downloading

One of the key differences between video streaming and video file downloading is that your video can play with video streaming even when it hasn't downloaded in its entirety. On the other hand, for video file download, your video will be downloaded and saved to your device's hard drive before you can watch it. Video streaming is real-time as opposed to file downloading, which is not. More so, when it comes to efficiency, video streaming takes the price.

What is a Video Streaming Service?

Now that we have defined video streaming, we now want to define video streaming services. A video streaming service is a service that delivers TV network content or videos. Many video streaming services on the market are emerging as the need for online videos increases. Some of the popular video streaming services include YouTube TV, Amazon Prime, Sling TV, Hulu, Netflix, iTunes, Vudu, to mention but a few.

These video streaming services support different devices, and often you can not use the services if your device is not compatible with them. The popular iTunes is compatible with Apple devices only, whereas other video streaming services like YouTube TV support a wide range of devices like tablets, computers, or smart televisions. Video streaming services also require you to have an internet connection for you to use them. Many of them also require you to pay a monthly subscription fee to access the content.

Examples of Video Streaming Services

Video streaming services can be categorized into those that offer TV network content live and others that offer on-demand movies and videos. Netflix, Hulu among others, offer on-demand movies and videos while YouTube TV, Sling TV, and many others offer TV network content. Below we look at the various video streaming services in detail.

YouTube TV

YouTube TV is one of the most popular video streaming services. What makes this service outstanding is that it offers a wide range of channels giving you many options. It features a unique DVR with storage that's unlimited, making it one of the video streaming services you might want to consider checking out. However, to use this service, you should be willing to part with your money as you pay for a subscription. If you have no money, then this service is not for you.

Netflix

If you love watching movies, including originals and TV shows, Netflix is the way to go. It's one of the services that are growing in popularity by the day. Netflix offers top-notch services that you don't want to miss. However, its costs are pretty high.

Hulu

My list of video streaming services wouldn't be complete without mentioning this top video streaming service. It's probably one of the most well-known video streaming services. If a cable subscription or an HD antenna isn't your thing, you might consider opting for Hulu. With Hulu, you'll have access to trending TV shows and top movies. The best part is that it also features a live TV streaming option to make your experience great.

Sling TV

Perhaps you want to invest in a cable subscription, but your budget doesn't permit you, then you don't have to worry. Sling TV offers you affordable services and is the best choice for cord-cutters. It offers a variety of channels and is especially great for those in love with the sport. If you love networks like Cartoon Network, TBS, NBS, and BBC America, this video streaming service is the way to go.

What Benefits Does Video Streaming Offer?

Affordability: With video streaming, you can watch content at an affordable cost. Not relying on movie houses for your movies will eliminate transport costs and other costs you might incur when you go to a movie house. Many video streaming services offer you affordable streaming services, and some are even free of charge.

You can watch at your own time: The good thing about video streaming is that you can watch content in the comfort of your home, as long as your device is connected to the internet. You also have a great range of programs to choose from. This is especially great during this pandemic, where lockdown restrictions have forced people to stay at home.

The Downside of Video Streaming?

Although video streaming comes with so many benefits, it also has its problems. These include issues like addiction. With video streaming, it goes without saying that addiction can be a consequence. It is said anything you do for 21 consecutive days becomes a habit. Believe me, and this habit can turn into an addiction.

Furthermore, there is an issue of network latency and congestion, which can be a pain as it slows down the streaming. It is also true that video streaming requires you to have an internet connection. If your device isn't connected, you can not video stream.

What if I am the one who Wants to Video Stream?

If you are a business owner, you may want to do live video streaming at some point in time. In this digital age, it's so easy to engage consumers by making use of video streaming. If you wish to conduct seminars, do a live art performance, or general campaign, video live streaming is the way to go. However, you may not know how to go about it. In this case, you'll need to partner with experts who can make it easy for you. The Livepush site is one of the best sites that can make your live streaming possible.

Why Choose Livepush?

The Livepush site is the real deal when it comes to providing a streaming solution because its services are budget-friendly and legit. Livepush comes second to none. Below are some of the reasons why you should choose live push for your video streaming.

You can stream to your favorite sites

The Livepush app is the way to go for your multi-streaming services. Just by visiting the site livepush.io, you are guaranteed an excellent live video streaming experience. With Livepush, you can easily stream on your favorite sites. Whether you want your broadcast to be streamed to YouTube, Facebook Live, or any other site, you need not worry. Live push supports more than thirty sites that you can choose from.

It's affordable

If you don't want to strain your budget when you want to do video live streaming, choose the Livepush service. The best part is that they offer you legit services at an affordable price tag. With the live push app, you can engage a large number of consumers, which is excellent for your brand. More so, the Livepush app has an easy-to-use dashboard that makes your live streaming experience a lovely one.

Unique features and functionalities

More so, Livepush offers you a number of features and functionalities that make your streaming a success. You can add any pre recorded elements to your presentation and great features that tickle your fancy. For example, you can add your company logos to make your presentation even powerful.

Final Verdict

As the internet is growing in popularity, so are services like video streaming. This has led to the emergence of several platforms that stream videos over the world wide web. The content is then delivered on devices like smart TVs, tablets, smartphones, etc. There are a number of video streaming service providers worldwide. These are being used by many, especially during this time when most people are spending most of their time at home because of the COVID-19 pandemic.

Services like YouTube TV, Netflix, Hulu, Sling TV, and many others make it big as consumers choose them for video streaming services. They offer a great range of content, from movies, including originals, TV shows, and other entertaining content. Many of these services require a monthly subscription fee to be paid for you to gain access to content.

Livestreaming and video conferencing have become popular in this digital age. More so, with the COVID-19 pandemic, which has led to a ban on physical gatherings, livestreaming and video conferencing have become necessary and the new normal. Companies worldwide are making use of various platforms to connect with audiences over the internet.

Interviews, concerts, cocktails, etc., are now being done over the internet, using various software. Often, livestreaming and videoconferencing are confused. Choosing between these two can be a pain in the neck. This is because they have some similarities, though they are different. In this article, we show you the differences between livestreaming and videoconferencing.

What is Livestreaming?

Livestreaming can be defined as broadcasting an event over the internet as it occurs. This method of broadcasting allows you to reach a large audience, and the video quality is amazing. Livestreaming involves digital data (usual video) flowing from the broadcaster or host to the ones viewing the broadcast.

Livestreaming is made possible by several livestreaming software. Popular platforms for livestreaming include Facebook Live, YouTube, Zoom Webinars, and Microsoft Stream. Livestreaming allows viewers to ask questions or comment and the host to respond. Examples of scenarios where livestreaming can be employed include broadcast by a news station, music show, and a college lecture.

What is Video Conferencing?

Video conferencing is a gathering that is done digitally, allowing participants to communicate among themselves while sharing screens. Platforms for video conferencing include Zoom Meetings, WebEx Meetings, Microsoft Teams, Google Hangouts, and WebEx Teams. Examples of scenarios where video conferencing can be employed include a meeting of not more than twenty people, a job interview, and a Zoom training program.

Why is Livestreaming Often Confused with Video Conferencing?

The terms livestreaming and videoconferencing are often used interchangeably since several people think they mean the same. This is because of the similarities the two have. With livestreaming and video conferencing, you can broadcast an event live, though prerecorded elements can be employed at times.

More so, the two make use of the internet. They both allow users to share the screen and chat via texts. They also allow the director or host to mute guests. Below we show you the differences between livestreaming and videoconferencing.

The Differences Between Livestreaming and Video Conferencing

Livestreaming and video conferencing are different. Livestreaming allows your broadcast to reach a large audience. On the contrary, video conferencing is limited to a small group of people, usually not more than twenty. Video conferencing is best used for real two-way communication. This is different for livestreaming, which in most cases allows real one-way communication.

With livestreaming, you have full control over what your guests receive during the broadcast. This is contrary to live broadcast, where you have less control of what your audience sees. With livestreaming, you can strengthen the message you're sending out to your audience by using texts or features like company logos. In video conferencing, everyone participates actively, and your audience may not feel relaxed. On the other hand, in livestreaming, your audience is likely to feel relaxed.

Livestreaming and Video Conferencing: Which One to Choose?

If you want to connect with an audience, you may wonder which one to choose between livestreaming and video conferencing. Each is best suited for certain scenarios. If you want to conduct a job interview, a video conference will do, whereas if you're going to conduct a seminar that reaches hundreds of people, livestreaming will be ideal. However, livestreaming comes with more advantages as compared to videoconferencing. Below are reasons why livestreaming is ideal.

Allows you to Reach a Large Audience

Livestreaming is the way to go if you want a one-to-many broadcast. With livestreaming, you can reach a large audience, something which is not possible with videoconferencing. The good thing about livestreaming is that there are services like Livepush, which enables you to stream to multiple platforms at the same time.

It is Cost-Effective

Livestreaming is cost-effective, especially if you are using an app like the Livepush app. With the Livepush pricing plans, you're guaranteed the cheapest streaming services ever. No need for you to strain your budget whenever you want to livestream.

It Gives an Excellent Broadcasting Experience

When streaming, you probably want the video quality to be top-notch. Livestreaming offers you that and more. If you stream using a service like Livepush, you're guaranteed an even better streaming experience. The live push app allows you to stream from pre recorded videos on your preferred choice of platform. Features like cloud recording, coupled with a user-friendly dashboard, guarantees you the best livestreaming experience.

It Gives the Host Full Control of the Broadcast

The other reason why livestreaming is a better choice as compared to videoconferencing is that you're guaranteed full control of what your audience can view. With live broadcasting, your audience is likely to feel relaxed compared to videoconferencing, where everyone participates.

Note: Although livestreaming comes with a lot of advantages, it also has its cons. It is not as easy to set up as video conferencing. In video conferencing, it is also relaxing and convenient for participants to discuss. The screen can be shared too.

However, videoconferencing can not accommodate a huge audience. The video quality is low compared to video livestreaming, which may not be the best if you want a formal presentation style.

Final Verdict

In this digital age, it's easy to hold an event from anywhere globally, reaching a large audience over the internet. There are so many ways to go about it, and the best thing is that you can do it live with the help of some software. You can do a videoconference or Livestream. Each has its pros and cons. However, the best option is livestreaming which has no limitation on the size of the audience.

Also, livestreaming allows you as the host to have full control of what your audience can view. Although video conferencing is easy to set up, it is out-competed by livestreaming. Livestreaming offers you a unique experience that can change your presentations. To up your game when it comes to live to stream, you can use Livepush, which is designed for your convenience.

The internet has been a great blessing. It has impacted the way people do things and has made it possible for people around the globe to connect. With the internet, services like livestreaming are growing in popularity by the day as people worldwide connect and engage with audiences online.

With the adoption of livestreaming, many businesses achieve amazing profits just by simple clicks. It's impressive how businesses that are livestreaming are engaging lots of people and increasing their brand awareness. Without a doubt, the pandemic has accelerated the growth of the livestreaming industry, and the future of the industry seems bright. In this article, we show you how the pandemic has impacted the livestreaming industry.

A Brief About Livestreaming

Perhaps, you have heard about livestreaming but aren't sure what it is exactly. If that is the case, you're at the right place. Livestreaming is the transmission or reception of live video or audio over the world wide web (internet). Many tools are used for livestreaming, and many are emerging. These include the popular Facebook Live, Vimeo-Livestream, and YouTube. livestreaming has made connecting with friends, consumers, and others a lot easy and convenient. It has become a vital part of lives and definitely a new normal.

Why is Livestreaming Important?

Gone are the days when people depended on traditional methods of communication like newspapers. Now the internet has brought livestreaming, a game-changer. Earlier, we defined livestreaming; now, let's look at why it's crucial.

It Gives Viewers Full Control

With livestreaming, viewers have the privilege to watch the type of content that tickles their fancy at a time that's convenient for them. livestreaming offers a wide variety of content, giving viewers many options to choose from. Unlike traditional TV broadcasting, which offers limited content, leaving viewers with no choice other than to eat what's on the plate.

Furthermore, several devices like mobile phones, smart TVs, and tablets can be used for livestreaming, offering viewers a lot of flexibility. More so, livestreaming provides features that make it possible to record a livestream, making the experience even amazing.

It Allows One-to-Many Broadcast

The reason why many people have embraced livestreaming is that it offers so many benefits. One of the advantages of livestreaming is that it allows a one-to-many broadcast.

With livestreaming, there is no limit to the number of people who can view the livestream or rather be engaged. This is especially handy for businesses as it allows them to engage a large audience. Engaging a large audience means an increased brand awareness and hence an increase in revenue. This is a benefit no sensible business owner would want to miss.

Streaming is Live

In livestreaming, live video is transmitted to viewers, making it a powerful tool for connecting with other people. There is no doubt that broadcasting live video strengthens the relationship between viewers and the presenters/hosts.

Viewers can easily relate with hosts of the livestream, as they see things like their facial expressions. Furthermore, you can easily determine how genuine what the presenters are communicating is. And having said this, it can be said that livestreaming feels so real and is quite powerful.

Livestreaming is Affordable

Let's agree; no one wants to invest in something that strains their budget. That's why livestreaming has become popular. livestreaming is a cheap way to connect with audiences around the globe. Whether you are a business owner seeking to connect with clients or you are an entertainment lover who wants to watch movies on Netflix, livestreaming is the way to go.

Years ago, cinema halls were quite popular as people relied on them for movies and entertainment. However, with cinema halls closed because of the pandemic, people have shifted to livestreaming which is a lot cheaper. You don't have to worry about transport costs to go to a movie house, as you can do that in the comfort of your home. Thanks to livestreaming.

How has COVID-19 Accelerated Livestreaming?

In 2016 the video livestreaming industry was worth more than $30 billion, while in 2021, it's estimated to double the amount. The livestreaming industry is seeing massive growth, thanks to the pandemic.

In the world of business, livestreaming has been a blessing to many as it has enabled businesses and consumers to connect with just simple clicks of a button. More so, because of the ability to engage with lots of consumers, companies see a significant revenue increase. The COVID-19 pandemic has greatly impacted the livestreaming industry. Let's look at how.

Livestreaming Became Entertainment Source

The pandemic caused nations of the world to go on lockdowns. Bars, cinemas, malls, etc were all closed as people were encouraged to stay at home in order to avoid the novel coronavirus.

Many people opted for livestreaming platforms to curb the boredom of spending all the time at home. As a result, livestreaming platforms saw a surge in the number of users. Platforms like TikTok witnessed a surge in the number of downloads. Netflix, YouTube TV, Hulu, Twitch TV, and many other video streaming services witnessed an increase in user ship too.

The Need for Information and Updates Concerning the Pandemic

As people were on lockdown, there was a great need for information on the way forward and general information about the coronavirus. This made many people flock to live-streaming platforms where information could be imparted to them. Live news broadcasters definitely witnessed a surge in the number of viewers as many people wanted to be up to date with trending news.

The Need to Find New Ways of Doing Business During a Pandemic

The pandemic meant most people could not go to workplaces physically. Something had to be done as businesses were going to make huge losses. Thanks to livestreaming, businesses managed to engage consumers and audiences. In retail fashion, consumers were engaged using livestreaming. Merchandise on promotion, new arrivals, etc., were shown to consumers through livestreaming on various platforms.

Musicians and other artists flooded livestreaming sites to release music and perform shows. Their fans attended these shows regardless of where they were, thanks to livestreaming. In the workplace, many people started working from home to be safe from the virus. Seminars and meetings had to be shifted from physical to online. Now livestreaming has definitely become the new normal as people globally are connected and engaged.

Why Livestreaming will Continue to Grow Post-Pandemic

There are many reasons why the livestreaming industry seems to be guaranteed a bright future. One of them is that many people are now much into the livestreaming space, and the chances are that they are in it for good. Companies are benefiting a lot from livestreaming sites like Livepush as it enables them to connect with many consumers leading to increased revenue. Churches have also reaped the benefits of livestreaming, and it has become a meaningful way to engage believers in the comfort of their homes.

To Wrap Up

From the information mentioned above, it can be concluded that the pandemic has dramatically impacted the livestreaming industry. Since the onset of the pandemic, the industry has seen rapid growth. The global crisis posed a threat and helped many to see opportunities and adapt to change. People have shifted from traditional ways of communicating and connecting to livestreaming. Its flexibility and affordability have made it unique to connect and engage with people the world over.

More so, the future of the livestreaming industry is most likely to be bright. This is because it offers so many benefits that those who have tasted them will not turn back. Companies are making it big as they livestream. Artists are creating names for themselves, and many sectors are reaping the benefits. The boost in the livestreaming industry that the pandemic accelerated is definitely here to stay.

Every steamer wants followers. Even when using a good livestreaming site like Livepush, you miss followers if your content is of low quality. A good quality video has superior sound accompanying the excellent picture. Even though you have a super camera, you also have to get the best microphone to use for livestreaming.

With a superior site like Livepush, some streamers make the mistake of undermining the power of good audio. They put special attention to picture quality and use random microphones without being sure if they produce good audio. That is why I am here to tell you about the best 5 microphones you can choose from. But, you need to know what to look for first before deciding. So, let us look at two factors to help you select a microphone for streaming.

Factors to Consider When Choosing a Microphone for Streaming

The Connection Method to your Computer or Mixer

Apart from TS/TRS/TRRS, which are mostly applicable for mobile devices, there are two widely used connection methods for livestreaming. You can use USB cables that connect directly to your PC. Alternatively, you can use XLR cables that connect to your computer via a mixer or an audio interface. The major difference between the two is that an XLR microphone has three prongs at the end. A USB-based microphone is flat at the end of its cable.

XLR-based microphones are expensive. However, they are worth the price. Even when on a remarkable site, like Livepush, an XLR-based microphone goes further to give you control over your sound. This is crucial when you want to produce a quality video. More so, XLR microphones last longer than USB ones. USB-based microphones are easy to set up. And if you are tight on budget, you would want to consider them. But if you want a professional look, combining a first-class site like Livepush with the XLR microphone gives you that. Most streamers have migrated to XLR microphones for this particular reason.

Polar Patterns

Microphones respond to sound from different directions. The sensitivity to the direction of the sound is what is termed a polar pattern. This is the ability of your microphone to capture your voice from different directions. A polar pattern can be either cardioid or bidirectional, or omnidirectional. Cardioid microphones capture sound from the front side. This is the right type of microphone for livestreaming because it does not pick sound from the surroundings. You can record with this even if there is noise around you.

A microphone with bidirectional polar patterns picks audio waves from the front and back of the microphone. And an omnidirectional microphone is sensitive to sound from all directions. If you want to use this one for livestreaming, choose a quiet place. It picks all the surrounding noise, which is not suitable for the quality of your stream.

Different Types of Microphones for Streaming

1. Blue Yeti Microphone

This USB microphone gives you a quality sound. The microphone exists in a multi-polar pattern, that is, cardioid, bidirectional and omnidirectional. A perfect polar pattern switcher. It has its well-built stand; you don't have to buy a stand. The downside is you just have to keep it strictly upright. The base has the same material as the mic. It is easy to set up, and with a user-oriented site like Livepush, your livestreaming becomes easier. With Windows 10 on your PC, the microphone's driver is automatically connected, and you can start your streaming.

2. Samson G-Pro Microphone

If you want to build a good audience on a site like Livepush, I recommend you choose this microphone. This is a multi-pattern USB microphone perfect for streaming. It is solidly constructed and entirely made of metal, so durability is guaranteed. You can find it on a cardioid polar pattern or bidirectional or omnidirectional. Even though it's a little expensive, you don't need to buy additional software to set it up. It comes with everything installed for you. It gives you a professional look that attracts an audience. It has a monitoring feature that allows you to listen to your voice through headphones.

3. Elgato Wave 3

This mic is also one of the best USB microphones. I recommend using it on an easy-going site like Livepush because it has an in-built Wave Link software. It allows you to modify the mix of the mic also up to eight extra channels. When using this mic, all your alerts from your PC and other surrounding noises are shielded and properly balanced. It has a clear, strong cardioid polar pattern. It's fairly small and portable. It has a beautiful design for someone who wants to look fancy. To add more, the design is user-friendly. Best suited for podcasters and streamers. It has a strong metal stand, but its body and control are plastic.

4. Shure SM7B

This mic is ideal for blocking the background noise. It has a cardioid polar pattern, and its pre-installed filters are so effective. This makes its price worth paying for. With an efficient site like Livepush considers this mic gives the final touch of a professional setup. It requires an XLR cable. This means you need an audio interface or mixer to connect to your PC. If you want to make a live studio recording and a podcast with Livepush, this is the mic you would wish to. The sound comes out perfectly. The Shure SM7B allows you to control your sound even before you start recording. When you buy it, you know it will last you a long time.

5. JLab Audio Talk Go

When you are looking for something budget-friendly, this is a mic to purchase. If you are a new streamer, you need a site like Livepush and this microphone. Livestreaming won't be so hard. This is because it is easy to set up. This is just a plug-and-use microphone. It has two polar patterns, which are cardioid and omnidirectional. It displays two condensers. Its volume control and quick mute make this mic is also suitable for interviews involving many people. It is portable and doesn't take space if you are a traveler. It is a lightweight mic. The microphone has an artistically appealing design. This is a USB-based Microsoft that captures your voice perfectly. It gives a dynamic sound range for daily use.

Final Thoughts

The Samson G-Pro Microphone is the best microphone to use for professionals. It is perfect for livestreaming as its functionality gives you a professional look that attracts followers. However, when choosing the best microphone to use for livestreaming, you must consider other factors like price. This makes the Samson G-Pro Microphone undesirable. Among the above microphones, I recommend the JLab Audio Talk Go as the best budget microphone.

The Blue Yeti Microphone is also relatively cheap. Also, considering your taste is a good thing when making your decision. The Blue Yeti is also the utmost well-curved microphone with a good design. Most websites are user-friendly, so these can fit perfectly to your liking. As a streamer, you consider your desired requirements to choose one suitable for you. I hope this article guides you to choose the best microphone for streaming.

The internet is growing in popularity and gadgets like mobile phones, smart TVs and computers are evolving by the day. As a result, livestreaming platforms have gained many users as people surf the internet and make use of the many gadgets to connect with the world. Also, the coronavirus which came with lockdowns across the globe has caused many people to turn to livestreaming.

Many people have shifted from traditional means of communication as they opt for livestreaming which offers them convenience when it comes to connecting with audiences. Telecoms companies are offering generous data plans, making livestreaming affordable. Furthermore, livestreaming offers so many benefits which many people can not afford to miss. In this article, we share with you the factors that caused the livestreaming audience to grow dramatically.

1. Benefits of Livestreaming for Businesses

The reason why the livestreaming audience is growing rapidly is that it has so many benefits that many wouldn't want to not enjoy. Public figures, business owners, artists, content creators, gamers etc are making use of livestreaming platforms to reach mass followers. Below we share with you some of the benefits of livestreaming in the world of business.

It Offers Better Engagement

One of the reasons why the livestreaming audience is growing dramatically is that it allows companies and organizations to interact instantly with consumers. There is no doubt that companies that invest in livestreaming, manage to communicate with consumers better than those that do not.

Through livestreaming, companies can get instant feedback from consumers. Livestreaming also offers consumers features that allow them to record livestreams, allowing viewers to make comments and communicate among themselves. Also, companies that partner with streaming service providers like Livepush are seeing better engagement.

It Allows you to Reach a Large Audience

When it comes to reaching a large audience, livestreaming is a sure bet. With livestreaming, businesses can generate leads that would have otherwise been impossible with other tools. This is a sure way for your business to grow. Streaming service providers like Livepush make the livestreaming experience even a lot amazing. With the Livepush app business can multi-stream to multiple streaming sites simultaneously. This is a great way to engage mass viewers across sites, all at the same time.

You can Stream to your Favorite Sites

Multi-streaming to your favorite sites is what makes livestreaming even more effective. Multi-streaming allows you to reach a large audience and that means you can generate leads. With services like Livepush, you can stream to your favorite streaming sites at the same time. All you need to do is to visit Livepush.io to get started. With the Livepush app, you can multi-stream to Facebook, YouTube, Twitch, Dlive and 30+ platforms, all just by making simple button clicks. All you need to do is choose from 30+ platforms you want to livestream to.

Comes with Unique Features

With livestreaming, users are guaranteed of an amazing experience because of the many features and functionalities it offers. One of these cool features is the ability to do cloud recordings. More so, with a livestreaming service like Livepush, going live doesn't mean you will have to copy and paste RTMP ingests from different sites always. You can easily integrate with your different sites, be it  Facebook pages or YouTube channels.

Live Content is Most Preferred

The fact that livestreaming is about transmitting live content to viewers is what makes it so great. Many people love live content. It's powerful and enables presenters and viewers to connect pretty well. Livestreaming feels real and is a sure way for your audience to relate to your business. If you want to have a relationship with consumers, you can achieve it through livestreaming.

Very Affordable

The livestreaming audience is growing dramatically because of its affordability. Service providers like Livepush offer streaming services at an affordable price tag. You don't have to strain your budget to livestream. You can save a lot of money by partnering with Livepush for your streaming services. Their streaming plans are the best as they are suitable for any budget you have.

2. Livestreaming in the World of Entertainment

In the world of entertainment, livestreaming is making it big. Various livestreaming services like Facebook Live, YouTube TV, Twitch, Netflix, and many others are offering top-notch live content that several users are enjoying. More so services like e-sport are trending. These services are witnessing a surge in the number of users by the day. Below are some of the benefits of livestreaming in the world of entertainment.

Offers Users More Flexibility

There is no doubt that livestreaming is the real deal when it comes to flexibility. Since livestreaming is compatible with a range of devices like mobile phones, computers, smart TVs, and tablets, you can choose the device that you are comfortable with. More so, livestreaming is cool as you can record live content that you can watch later. The flexibility of livestreaming has led many people to flock to sites that offer livestreaming services.

Helps Viewers to Stay Informed

The other reason why the livestreaming audience is growing fast is that we are living in the world of information and people are seeking to be informed more than ever. People want to be informed about what's going on in the world. They want to be up to date with any latest trends. Since livestreaming offers that and more, viewers have no choice but to go for it. Whether you're interested in political news, celebrity news etc, livestreaming has got you covered. You probably don't want to miss out on the latest news, then livestreaming is the way to go.

3. Emerging of so Many Livestreaming Services

Many livestreaming services have emerged and the competition among them is pretty tight. Livestreaming services like Facebook Live and Netflix are offering on-demand TV content, TV shows, and movies, attracting many people. The availability of many livestreaming services makes it easy for livestreaming audiences to get access to content.

4. The Pandemic as a Catalyst for the Growth of Livestreaming Audience

There is no doubt that the coronavirus has catalyzed the growth of the livestreaming audience. With many people globally being on lockdowns, people have turned to livestreaming as a source of entertainment and a way to deal with stress. Many people could no longer go to work and livestreaming became the ideal time killer.

Companies had to hold seminars and other events using livestreaming as they could no longer be done physically because of lockdown restrictions. More so, the closure of cinema halls, malls, shops, and other places where people used to spend time catalyzed the growth of the livestreaming audience. People now would watch their favorite TV shows, live sport, movies, etc.

5. Increased Access to the Internet as a Catalyst to the Growth of the Livestreaming Industry

There is no doubt that the increased coverage of the internet has also caused the growth of the livestreaming audience. A great percentage of people globally are active users of the internet. The surfing habits of people are indeed getting more and more advanced by the day as the internet is getting popular. More so, affordable data plans have also been a factor in the increase in the livestreaming audience, coupled with urbanization. Many people now are living in areas where the internet is highly accessible so they find it easy to stream.

Verdict

Many factors have driven the growth of the livestreaming audience. These include the growing popularity of the internet and the emergence of various livestreaming services. More so, the pandemic has accelerated the growth of the livestreaming audience. Because of the pandemic, many people spent time at home where they relied on livestreaming to get vital information about what was happening globally. Also, livestreaming was an important source of entertainment during the coronavirus lockdowns.

The many benefits livestreaming has to offer both in the worlds of entertainment and business made the livestreaming audience grow dramatically. People have grown to love livestreaming as it's a lot more convenient when it comes to connecting with the world. Services like Livepush are making it easy and beneficial for companies to livestream. If you want your business to reach a large audience and make profits, partner with Livepush.

If you don't know how to run a live social media stream case, don't be scared. You can't just press the "Live" button on Facebook and pose like the headlights on the camera. Instead, a detailed checklist has been created that lets you prepare the first – or next – live stream.

How Multi-Live Streaming Works?

Live broadcasting is a means of communicating the activities to an anonymous crowd. It's a multimedia alternative to selling tickets for an actual event that lets you reach out with live videos to people close and far. Brands use live streaming for multiple purposes, but 74 percent of corporations have used this live streaming for their customer base, according to a Brandlive report. Therefore, you encourage audiences to make a face (or faces) of your organization's name in real time instead of being "the proverbial man behind the curtain."

A variety of different types of events can also be used for live streaming. Everything from the White House to designer houses to chefs has live footage of corporate events, runway demonstrations and culinary demonstrations alike. We used it here at HubSpot for such items as conversations with thinkers. But feel free to be adventurous - just make sure that you are protected by the foundations.

A Successful  Live Streaming: Step by Step Guide

Take these guidelines until you are about to continue learning how to live successfully:

1. Template your live stream like some other experience you'd like:

Find some of the most famous speech displays. Could you imagine if something like 'The tonight show' wasn't scheduled for guests, casts, lighting and times? It might be chaotic, to say the least. You would like to position your live stream with the same consideration and due care as you bring in a personal event of this kind. And before you are planning those preparations, you would want to keep your priorities in mind, which are going to determine certain logistics.

2. Pick your platform:

Here you just need to understand your ambitions so different platforms will do numerous things.

Online YouTube:

If you're trying to raise sales — which is one of the best channels for 75 percent of marketing practitioners who use content — YouTube Live. This is how it works. If you don't already have one, you will need a Google account that you will use to build one on YouTube. You will have to use this account.

If you're done, you can go to a potential stream using YouTube's Live Streaming Events dashboard—click on "Enables Live Streaming" if you haven't set it up already. YouTube requests a buffer of 24 hours from the time you allow live and your first live streaming. Just log in to your YouTube Studio until the time lasts 24 hours. Then, in the upper right corner, press the "Create" button.

If you cannot integrate, you can only link it - the embedding code only produces an unobtrusive design that you can place up on your thank you-you-page. In any case, please use the Thank You page as a reminder of the date and time of the event by your attenders.

It is also possible to open the YouTube Live Event to the public entirely. Conley says, this is a reasonable choice for an important event where you "want to find everybody." But she points out that if you post the stream, make sure you use the event to advertise the gated material that your audience needs to use.

3. Pick your device:

Some of it is quite intuitive when it comes to the actual hardware needed for your live stream: for example a camera or a computer with one installed is very normal (like a laptop or phone).

Remember how competent you want to be, too. Your camera may possess an individual microphone, but body mics may well not be a bad thing if your environment is more vulnerable to noise. And you'll also need some kind of encoding program if you are using an external caméra, says Hunersen (Facebook has a great step-by-step guide to that). This transforms a camera film to a medium which can be interpreted and transmitted by the viewing network for viewers.

Your app can be depending on your budget, but check the one from Adobe in order to get started. Think, as one with your logo, about creating a professional backdrop. This will help to brand your videos and give them a certain visual quality, which is an especially good practice if you intend on broadcasting live a lot in future. Would you want to take it further? "Build your office in a fortuitous studio to speed up the preparation time for any future recordings," says Conley. "To capture someone's attention quickly by scrolling through their news feed, your facebook live could have a beautiful, branded backdrop."

4. Make the race dry:

There is an explanation why we dress up. When I was in a high-school show-choir —a painful and true anecdote — I wasn't going on high heel tap shoes around my dance partner. However, we do dry runs for live streaming to prevent more technical, but also humiliating, errors. Improving may be hiloking, but that doesn't mean that your equipment doesn't have a contingency plan or that you're verbally unprepared.

5. Prepare any speakers as visitors:

Is anything more than an uncomfortable, quiet moment? Make sure to train the guests for any questions that may be asked during your practice run. Don't repeat, but do whatever you can to keep them from being taken off balance. "It may be helpful to give a potential guest a few questions in advance," says Hunersen, "but save some follow-up questions or in-depth on-air questions so that both are ready and can respond at this time."

6. Check your link to audio and internet:

It may be that you want people to chat about your live stream, but not that they say, "We can't hear you." Verify that the whole audio setup functions on your dry run as well as the day of the stream. It certainly won't harm to have an additional microphone and batteries at hand. Enforce the treatment of a live stream by your network. As high quality content is being streamed.

Conclusion:

After your live stream has finished, it is always fun to follow for your members. Thank you for your time, give your next event a headline and invite it to download a related piece of material. You probably have done great work in pursuing these steps to produce instructions using your live stream, so keep up and cultivate them.

If you are thinking of casting your content to multiple platforms at the same time, Livepush is the best website to use. You can enjoy multiple streams with a single cast on this site. Here are the top five reasons to use Livepush for Multistreaming.

It has a Dashboard for Multistream, Which Eliminates the Time Barrier to go Live

Livepush comes with four different dashboards. One of the dashboards is the Multistream Dashboard. Unlike other sites, this dashboard makes it easy for you to multi stream your videos. Actually, it was designed for that purpose which is super amazing. Thus, with this dashboard, you can link your streams to many sites and cast your videos with one stream in Livepush.

They wouldn't want to make multistreaming so complicated for users. So, they present it openly. The idea is to give users a platform where they can multistream with just a click with no troubles. With this dashboard, it breaks the time barriers to go live. You go live within minutes, if not seconds. And it doesn't matter whether you are a professional or not, it's very user friendly.

Allows Live Streaming Using Different Methods

Livepush allows you to use various methods to multi stream. If you have a webcam, you simply click "Live Webcam" on the Multistream dashboard's bottom right corner. By doing this, you'll be enabling the use of your webcam to live stream. And obviously, you would need to allow Livepush access to your webcam and microphone devices if it's your first time using it in Livepush. Thus, the webcam video will be broadcasted to multiple websites by your link details, which is awesome to know that you can just cast your video on many websites with only one webcam device.

Furthermore, Livepush offer alternatives. You can live stream from pre-recorded videos. You can start your live stream from a Pull URL and it's very easy, as long as the live source is active for the URL you intend to use. All you have to do is to click the "Static Pull URL" on your Multistream Page. You go to the "Static Pull URL" section, then put your Pull URL into the textbox. Click "Save," and that's it, you are good to go. Livepush have live chat support to help you if you face challenges.

You can Stream to Facebook, YouTube, and More Than 30 Other Platforms

The good thing about using Livepush is that you can stream to your YouTube Channel(s) and Facebook User Timeline. They value the effort you put into creating your content. Also they would want to make sure you reach as many audiences as you wish. So one live stream can reach Facebook pages, groups, and so forth.

You can achieve this in two easy ways. One method is to let Livepush automatically sync your streaming settings. The other way is by just linking your accounts from these platforms. This is easier if you are connecting to Facebook, Youtube, Twitch, and Dlive as destinations. Another alternative is applicable to any other streaming website. It's very much easy, you manually put your RTMP server address and stream key in the input fields. After saving your settings, you are good to go.

It Comes With Real-Time Analytics

Live streaming without knowing how your content is performing is like flying blind. No one would want to fly without a campus. Therefore, Livepush gives you the direction in the form of real-time analytics. Thus, when you are recording your video, you see how many people have clicked into your live stream. The Multistream Dashboard has a Real-time Stream Statistics window. On this window, you can see if Livepush is receiving your live stream. At the same time, showing you live stream statistics. These include Online/Offline, Bitrate, FPS, Key Frames Interval, Video Resolution, Video Codecs, and live stream uptime.

The good part is that you can analyze your audience on the video they are viewing and on what they like the most. This gives you a starting point on improving your future content. Livepush Multistream also gives you the multi-chat platform. Imagine talking to many viewers at the same time. That's multitasking, which is a big deal in content management. But if you become familiar with Livepush, you will know where to access these excellent features. As mentioned above, their customer support team are always available to guide you. They have gurus in live streaming so that you will be in safe hands. Once you are familiar, you can use these features effectively.

It Gives you Reports of your Streams

Livepush does not end on just giving you real-time analytics. As much as they value a user' effort, they wouldn't just end there, but they go beyond. They're dedicated to give you post reports of your video content's performance and summarized reports on your previous streaming campaigns with Livepush. Their main aim is to provide you with complete transparency regarding how you consume time and data. This can help you in the cost-benefit analysis as you roughly weigh this with the real-time statistics.

Livepush reports are a summary to give users a clear understanding of their live streams. So, on top of seeing the complete list of your sessions, they give you the frequencies you went live. The reports also tell you the total time you streamed. They calculate for you the average time you streamed on each session. Not only that, Livepush gives you the average stream bitrate per live session. The report also includes the overall bandwidth data transfer to and from Livepush RTMP servers.

Final Verdict

Overall, Livepush is one of the best websites to use out there. When it comes to multistreaming, they got it all from the multistreaming dashboard itself to reporting after you are done with your sessions. It's not something that you should miss. All the amazing features mentioned above are the reasons to use Livepush for multistreaming. They are there to make your live streaming easy and enjoyable.

Are you looking for a platform to stream your content? Fortunately, you can get all of that on Livepush. You can multi-stream your video content to many streaming sites. From Facebook page and get, YouTube and more than 30 other destinations. That's so exciting. Well, check out more of Livepush Online Streaming and Scheduling Services that make it so amazing.

- Simple and Easy

First of all, starting a live stream with Livepush is just easy and stress-free. It can happen in three simple ways. The simplest of them all is to use your webcam to go live with your webcam. All you need to do is to select webcam streaming from the Livepush dashboard to stream instantly. If you want to go live from mp4 videos, you just upload your video via the Livepush Pre-recorded Live dashboard.

You create and save a new live stream schedule, selecting "Start Immediately" if you want to start streaming instantly. Suppose you have a published encoder software/device or video producer. In most cases, OBS software works perfectly and is a tremendous free streaming tool. But Livepush does not limit you to this one as you can use any software you want. It's as easy as cutting butter with a hot knife. You just choose any of these methods, and have your live stream.

- Live Streaming to More Than 30 Platforms

When you use Livepush, these cool features blow your mind. In addition to using a private RTMP server, the website can live stream to more than 30 platforms. Not only that, you can sync streaming profiles from Facebook, YouTube, Twitch and get RTMP keys from them. You just copy RTMP server keys from the Livepush dashboard and paste them into your publishing device. Also you can publish your live streams to multiple streaming websites. And when it comes to bandwidth; Livepush got you covered. More so, you can manage each platform setting separately. Actually, they have easy guides on how to connect your streaming sites to Livepush.

- Cloud Space to Save Videos

At Livepush, they understand time is never enough to re-record the same videos. They give you the space to save your videos and download them later. Imagine live streaming recordings in the cloud, it's amazing. If you are asking yourself, what if I want to use it somewhere else. Well, you can download it and use it to your liking. You can also live stream from MP4 videos. If you want to post them later, Livepush allows you to schedule them.

- Real-Time Stream Analysis

One feature I like, and I bet you will, too, is the real-time stream analysis tool. With this, you can count your viewers, monitor your video resolution, bitrate, bandwidth, and so forth. You can't spend time worrying about how good the connection is from your device to the Livepush RTMP server. It also goes further to monitor connections from the Livepush RTMP server to the added streaming sites as your content is important. You can see how your video is impacting while you are streaming it. Thus they provide you developer API Tools to build amazing live-streaming apps. These come on top of the Livepush ecosystem. So you can spend time on your app perfecting your video, not troubling yourself with streaming problems.

- Servers in Multiple Locations

When we talk about servers, Livepush is the best. Livepush has multiple RTMP servers in various places worldwide. No need to worry about bandwidth and latency. You just live stream to the RTMP server closest to your location. With this, you are assured of exceptional speed and stream your video without hiccups. You can take advantage of extra cool features like linking your streams to your Facebook, YouTube, Twitch accounts. On top of that, Livepush gives you private encoder RTMP publishing and much more.

- 7-Days Trial

When you sign up for Livepush, the first 7 days are free. This Free Trial is worth it as you are able to analyze the platform. And if you stay with Livepush, you will enjoy future free plans when they surpass their basic expenses. After the expiry of these 7 days, you can choose from  paid subscriptions which are as little as $8/month to $50/month plan. Their pricing page includes all the essential information for you to pick the best plan. They accommodate your needs and these costs will cover server infrastructure, support, and development resources.

- Easy Sign-Up

Signing up for Livepush is very easy and exciting. You simply go to the Sign Up page and enter your email and password directly in the sign-up form. Alternatively, you can import your details from Facebook, YouTube, or Twitch. It's just a matter of clicking to log in to those platforms. These are not your streaming details but just basic ones. To start enjoying live streaming, you must verify your email. Check your mailbox for your welcome email. This is accompanied by an activation link, which you have to click to verify. After confirming, you will enjoy the Free Trial.

- Infinite Loop 24/7

Another valuable opportunity Livepush gives you is to live stream 24/7 with an Infinite Loop. You can have multiple MP4 live streams for non-stop playback until you decide to stop it from the dashboard manually. On your main dashboard page, you simply go to the Pre-recorded live dashboard, afterwards to "My Schedules'' and click on "Enable Video Looping." A "New Event" dialog box appears for you to set up a name of an event and add videos to the event. You put the name of your event under the label written "Event Name." Choose videos you want to loop from the videos you have uploaded before. If you're going to choose them all, check the option "Include all videos." If you haven't uploaded any videos, they have an easy guide on how to upload videos. You save your videos and enjoy looping even when you are not around.

- Multi-Chat

Obviously, after posting content, you would want to chat with your audience. Livepush gives you a multi-chat overlay URL, which enables you to view chat from multiple people just in one box. If you have teams in your live streams, you can efficiently manage them through our team support tool.

Final Words

Live streaming has never been made this easy. With Livepush, you enjoy it and making sure your content reaches a big audience in your social networks. By reading the marvelous feature the website gives, I'm sure you can see that it's a website worth checking out. You have realized that when it comes to online streaming and scheduling services, Livepush is stands out from the crowd.

The coronavirus has hugely impacted the online video market's growth as more people are spending much of their time at home. The pandemic has led to viewers streaming online video for many times longer than on-demand content, turning it into an amazing medium that continues to grow in popularity. However, due to fast development for live streaming, broadcasting to just one specific platform is simply not enough. Therefore, content creators or organizations have to know how to multi stream at multiple platforms at once to not lose out on millions of potential viewers by regular streaming.

What is Multistreaming?

Multistreaming (simulcasting or restreaming) is streaming to multiple sites at the same time. This type of streaming is very similar to regular streaming. However, the small but significant difference is that multistreaming allows one to stream to multiple streaming platforms at the same time. Hence, instead of focusing on a single network or stream to multiple networks one at a time, multistreaming allows one to stream only once by simulcasting their content on various networks.

In simpler terms, one can view multistreaming as "cloning" their stream and redistributing it out to multiple locations at the same time without any loss of quality. This ability to simultaneously stream has led to marketers, brands, and streamers reaching a larger audience with minimal effort, increasing the chance of views, subscribers, and the likelihood of extra sales of products or services due to additional exposure.

What Tools Did you Need to Multistream?

Multistreaming is not only for the tech-savvy, in fact, but it is also far less complicated than trying to manage as well as publish content to multiple platforms separately. All that one has to do is decide which streaming platforms they want to live stream to and then identify the multistreaming forum they wish to use. Sites like Livepush provides amazing experience when it comes to streaming.

There are three significant tools that one can use when they want to multi-stream. These include multistreaming hardware, multistreaming software, and multistreaming cloud solutions. Firstly, multistreaming hardware involves the use of hardware encoders that have multistreaming abilities. For example, hardware encoders like Pearl-2 and Pearl Mini are capable of streaming to many destinations. Like multistreaming software, each stream must be configured individually using RTMP and stream critical values from the CDN. Multistreaming with a hardware encoder is more reliable than using a computer with software because hardware does all the heavy lifting through processing power. However, multistreaming hardware equipment can be expensive, and the stream's quality depends on the bandwidth of the internet connection.

Secondly, multistreaming software is another tool that can be used to multistream. Streaming software allows one to stream to multiple destinations. For example WireCast has all recommended encoding settings for different live video platforms as presets. All that one has to do is copy and paste RTMP and stream critical values from the CDN into the software. However, multistreaming software can be demanding on hardware and bandwidth-heavy, affecting the stream's quality. For instance, the computer may have a hard time going live to two or more places at once, resulting in dropped frames, buffering, and audio/video delay.

Thirdly, multistreaming cloud solutions involve cloud-based multistreaming services. They take one's stream and distribute it to platforms of choice. They offer an all-in-one solution with no hardware needs and a simple "login and live stream anywhere" approach. Some even permit one to live stream to multiple platforms for free. The other benefit of using cloud-based multistreaming services is that they do all the heavy lifting in CPU and bandwidth. As a result, one doesn't need an expensive machine to be multistream. Cloud-based multi-streaming servicers can be a right choice for smaller, cost-conscious multistreaming productions.

What is the Recommended Bandwidth for Multistreaming?

One needs to understand their bandwidth to optimize the quality of their stream. The internet bandwidth determines bitrate one can use and also which screen resolution one can stream at. One can find their upload speed by doing a simple speed test and note down the results. However, one needs to keep in mind that some sites may not offer stream feed at a lower quality than the source. As a result, this might cause problems for those with slower internet or anyone viewing on mobile devices. Hence, one should investigate the various quality options that each respective platform provides to ensure everyone can access your content without issue.

Does Multistreaming Use More Bandwidth?

When one starts to broadcast to multiple locations at once, they might wonder whether the more platforms they stream to demand more bandwidth. However, if they choose a cloud-based multistreaming solution, the multistream platform handles nearly all of the work. This means that all the heavy lifting is done server-side in real-time. Instead of creating multiple streams, multi streaming services like Livepush take a single stream feed and send it to the cloud. This single stream is then spread to all the different platforms simultaneously hence making things super simple.

Which Live Streaming Destinations Should you Choose When Multistreaming?

Multi Streaming services like Livepush allow you to choose which and how many streaming destinations you publish to. Some of the most popular streaming sites include YouTube, Facebook, Twitch, Periscope, and many more.

How to Multistream?

Going from regular streaming to streaming to multiple sites isn't that difficult for someone who is already used to streaming content. There are two essential aspects that content creators need to consider when they are multistreaming. These are the networks they are using and the multistreaming hardware, software, or service they plan to use. There isn't much difference in the way creators capture footage for multistreaming and what they would do for regular streaming. Their footage, however, needs to be fed into hardware, or a cloud service which can then stream the content to several platforms at the same time. Below are some of the key steps that content creators can take if they want to multistream video content online:

1. Create accounts on multiple platforms that you want to stream on e.g., Facebook, Twitter, YouTube, Twitch, etc. In as much as it might sound obvious, but if one wants to stream from YouTube, they will have to have an active channel. Just like if they're going to stream from Twitch, they will have to have a Twitch account. Therefore, before multistreaming, ensure that you have got accounts on all the platforms, you intend to utilize.
2. Choose hardware, software, or a cloud multistreaming solution depending on your goals and resources. Cloud multistreaming is more reliable and a right choice for smaller as well as cost-conscious multistreaming productions.
3. Sign up for a multi streaming solution like Livepush.
4. Set up your multistream solution. Firstly, choose a predefined streaming service like YouTube or a custom RTMP destination where you will need to add newer, even less utilized platforms. Secondly, capture a stream key and stream URL from the streaming network you want to add. Thirdly, copy and paste the stream key and stream URL you got from the streaming site into the corresponding fields. Lastly, repeat for all sites you want to stream to.
5. Connect your multistream service with your gear as well as the streaming service. For instance, if you are streaming straight from Livepush, you have to ensure that your cameras or capture hardware is set up correctly inside the app.
6. Go live and have your stream broadcasted to many of your favorite platforms and maximize your audience and engage with as many people as possible.

Final Thoughts

When considering the simplicity of doing a live stream on multiple platforms at once, it would be a missed opportunity for live video creators not to try it. Whether it be with the help of hardware encoders or with a streaming software or a multi streaming cloud service such as Livepush. Multistreaming is something live content creators should consider so as further to propel the success of their business or organization and drastically increase exposure.